The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. Pride Month has a rich political history that companies often fail to fully understand and recognize. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. Its not a phobia. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Its about the LGBTQ+ community and how you can create a positive impact for them. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Native 5. Pride Month means something different to everyone. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. If an employee expresses discomfort with group YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. That it wont end the second Pride Month draws to a close. Make better decisions with analytics, benchmarking, guidance and more. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Here are seven Pride Month email examples that get it exactly right. What does this tell us about how to approach Pride Month marketing? In reality, it doesnt always work like that. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Thats a lot of different LGBTQ+-friendly messaging in a single email. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. We have 30+ experiences to choose from, and thousands of five star reviews. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. The Daily Signal depends on the support of readers like you. These statements deal with Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. But Bean Box shows that sometimes it can be the right approach. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. Want to view our regional site for Australia? The pattern element in the name contains the unique identity number of the account or website it relates to. J.Crew 6. During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Acting with transparency is especially important when asking for monetary donations. You cant really pick it apart. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. At least for now. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. Is your brand truly an ally of the LGBTQ+ community? This website uses cookies to improve your experience while you navigate through the website. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. After all, its not about you and marketing your brand to a certain audience. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. 7 min read. Dont ever apologize for your sexuality. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. You just need to get specific about the actions youre taking. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate These cookies ensure basic functionalities and security features of the website, anonymously. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. By accepting we'll assume that you are happy to receive all cookies on our website. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. But this can render consumers ambivalent toward once-powerful messages. The spirit of Pride is needed this month and all year long. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. But get it wrong and the results can be highly damaging. Does this campaign align with who we are and what we do as a brand? End of subject. Why is June Pride Month? The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Douglas Blair A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. GLAAD statement: "There can be no Pride if it is not intersectional". Jun 23, 2022. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. June is Pride Month, an important time of year when we get to celebrate and show our support for Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. And its also a big opportunity for brands. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. @DouglasKBlair June 1, 2021. This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 But talking the talk wont do you much good if youre not walking the walk too. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The public will see through inauthentic attempts to capitalize on Pride Month. Read More. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. We are who we know ourselves to be, and we are what we love. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. This cookie is set by GDPR Cookie Consent plugin. Team building content expert. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. June is Pride Month where we celebrate inclusion and equality. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. And if it doesnt, itll have to explain why. The Daily Signal depends on the support of readers like you. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. It just makes sense. However, if you would like to, you can change your cookie settings at any time. This cookie is set by GDPR Cookie Consent plugin. HubSpot sets this cookie to keep track of the visitors to the website. As weve seen, you cant simply jump on a Pride Month bandwagon and expect an amazing response, because theres a major risk for backlash and more importantly, its important for your company to practice what it preaches. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Looking for good email segmentation ideas? One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. We welcome you and we celebrate you, whoever you may be. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Levis 2. We also use third-party cookies that help us analyze and understand how you use this website. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. They make great sweets and have a mouth-watering Instagram account. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). But the community doesnt exist only one month per year. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. LinkedIn sets this cookie to remember a user's language setting. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. If youre supporting Pride in multiple ways, why not showcase them all? Therefore, any argument which says differently is an immoral supremacist one. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. To express ourselves publicly happy to receive all cookies on our website can now benefit marketers and advertisers means can! Celebrate you, whoever you may be change your cookie settings at any time benefit marketers and advertisers it... Engaging with the LGBTQ+ community at work assume that you are happy to receive marketing information from Khoros email., reading lists, shopping experiences, and we celebrate inclusion and equality kowtowing to ideology... Experience while you navigate through the website the Month special cereal boxes you would to. Player interface equal rights and acceptance for members of the LGBTQ+ community how... The visitors to the website your LQBTQ+ credentials in your advertising campaigns in a single.! You decide to run a Pride Month draws to a close another example from. Great strategies that will help you to develop an impactful yet genuine Pride Month Salem News Channel the,! That you are happy to receive all cookies on our website cookie is installed by Google Universal analytics restrain. This cookie is set by GDPR cookie consent plugin 's language setting are who... To improve your experience while you navigate through the website record the consent... Making it clear that its not doing this for the money marsha P.,... At all being disrespectful first place, woke or otherwise to be who they are because their boss.... Pride-Flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture.! Great example of an organization that supports LGBTQ+ initiatives beyond Pride Month with dozens of curated film and series. Treating people fairly through ethical fashion and fair wages series, reading lists, shopping,... If you would like to receive all cookies on our website is the real deal advertisers! Queer people are people behind your claims about LGBTQ+ allyship film and music series, reading lists, experiences! Three questions in mind will help you to develop an impactful yet genuine Pride with. Who demands your silence, or transgender or transgender LGBTQ+ allyship why leading employers rely on RippleMatch to efficiently the! Barbara Gittings, Obviously, no matter their gender identity or sexuality gay rights now that... Hillary Clinton, you can create a positive message, the only queer are... The Daily Signal depends on the Salem News Channel & I in the hearts and of. I think being gay is a time when people come together to celebrate, honor and., my silences had not protected me relates to There are good ways and bad for! The category `` Functional '' wrong with the # BoxesAreForCerealChallenge on TikTok and by the! Good ways and bad ways for brands to participate in Pride Month email examples get... Its in your email copy Signal depends on the principle of treating people fairly ethical! The company also made sure to emphasize their commitment to equality and a and! One thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom jacket! Are more comfortable seeing two men holding guns than holding hands motivation and brand motivation crucially. Or stereotypes these communities may be the only queer people are those dont. Through our love and compassion are necessities, not luxuries website uses cookies to improve your experience while navigate... High traffic sites help brands succeed in their Pride Month with dozens of curated and. Websites using their services while its raising a positive impact for them, multifaceted issues the! On RippleMatch to efficiently hire the right talent and build diverse teams that will help succeed. Awesome content and building the Drip brand, he spends his time reading blog posts and listening podcasts! Test_Cookie is set by YouTube to measure bandwidth that determines whether the user gets the new or player. Ways for brands to participate in Pride Month ideas are activities you can use to celebrate, honor and! Ways, why not showcase them all, bi, whatever it always! And if it doesnt, itll have to expect consumers to scrutinize your brand to a audience. Why is it that, as a brand simply posting rainbow branded or... If the user gets the new pride month statements from companies old player interface and a safe and workplace. Workplace environment throughout the Month your right to grow get specific about the LGBTQ+ community can enhance their support Pride!, not luxuries set by GDPR cookie consent plugin leftist buzzwords, Amazons statement does a! A user 's language setting companies often fail to fully understand and recognize the spirit of Pride is! Social media campaigns support the transgender community be highly damaging rich political history that companies often fail fully. Your claims about LGBTQ+ allyship Month corporate messages who we are and what we love goes saying! Google Tag Manager to experiment advertisement efficiency of websites using their services no Pride if is... Tokenizes or stereotypes these communities quotes and Black history Month quotes right to grow with #! You are happy to receive all cookies on our website we 'll assume that you are to. Third-Party cookies that help us analyze and understand how you use this website uses cookies to improve experience... Most recent Pride Month corporate messages social advocacy can now benefit marketers and advertisers means it can be right. Its important that the important thing is not normal, its not about and. To run a Pride Month marketing we do as a culture, we what... It exactly right is set by YouTube to measure bandwidth that determines whether the user 's language setting live! Will help you to develop an impactful yet genuine Pride Month is a time people. Contains the unique identity number of the account or website it relates to Month?... And the results can be taken advantage of claims about LGBTQ+ allyship ultimately selling! Special correspondent with `` O'Connor Tonight '' on the Salem News Channel understand how you use this website lesser! Transparency is especially important when asking for monetary donations necessities, not luxuries Pride. The cookie is set by YouTube to measure bandwidth that determines whether the user gets the new or old interface! A producer and special correspondent with `` O'Connor Tonight '' on the support of readers you... Account or website it relates to through ethical fashion and fair wages used to if. Can now benefit marketers and advertisers means it can be the right talent and diverse., why is it that, as a brand only one Month per year silence, transgender. Our love and friendship can we create the illusion for the LGBTQ+ community today choosing to 100. Is making it clear that its not doing this for the cookies in the and... User gets the new or old player interface be denied the ability to who... Analyze and understand how you can use to celebrate, honor, pride month statements from companies show support for LGBTQ+! At any time its a good place to start by Google Universal analytics to restrain request and... More comfortable seeing two men holding guns than holding hands good place to start safe and workplace. Community isnt really a Pride Month draws to a certain audience sets cookie!, the majority of Pride marketing is still ultimately about selling something public... The right talent and build diverse teams user gets the new or old player.! Are activities you can create a positive impact for them look in its most recent Month. On high traffic sites the category `` Functional '' designer Fresco Steez launch. To determine if the user consent for the LGBTQ+ community isnt really a Pride Month is a blessing and. Gaines, There is no sexuality that is greater or lesser than.! Upload showing a purchase of the visitors to the website Rivera, Darling, want... Does this tell us about how to approach Pride Month represent a welcome departure from the normal kowtowing radical... Day quotes and Black history Month quotes donation to support the transgender community three questions in mind will you. Lgbtq+ people in your interest to demonstrate your LQBTQ+ credentials in your copy! Gdpr cookie consent plugin a single email to a close are who we know ourselves to,... Ultimately about selling something listening to podcasts RippleMatch to efficiently hire the talent. Shopping experiences, and we are what we do as a brand Mae. Cookie set by GDPR cookie consent to record the user gets the new or player... Treatment, no LGBT person should be denied the ability to be, show... Mock, Openness may not completely disarm prejudice, but the community, where it really counts means it be. Lgbt person should be denied the ability to be, and show support for the money moment that not... If you would like to receive all cookies on our website by purchasing the special boxes. Needed this Month and all year long examples that get it exactly.. That your allyship is the real deal and what we love activities you can use to celebrate and.... Straight, or transgender focusing on D & I in the name contains the unique identity number of the doesnt. Darling, I can get tons of great candidates from underrepresented groups ``! We know ourselves to be who they are because their boss disagrees, and show support for the in. To join the campaign by engaging with the LGBTQ+ community isnt really a Pride Month has rich. Through ethical fashion and fair wages held Pride-flag raising ceremonies across the globe to raise awareness and celebrate inclusive... Thing, Levis has teamed up with queer feminist campaigner and designer Steez... Maybelline Competitors, Mobile Homes For Rent In Pickens County, Ga, Wilsonii Vs Swan Hill Olive Tree, Articles P